BTA Feed

Overview

BTA Feed is a ready-to-use feed designed to display below an article. It consists of a set of configurable widgets, typically including Yaleo placement widgets. Ad serving uses Prebid.js with support for multiple ad providers.

Note

Xandr is the default ad server and is always included by default.

AdConsole Configuration

Located under Yaleo / BTA Feed: https://app.adconsole.com/yaleo/bta-feed/v2

Integration

Direct

The publisher adds the BTA Feed script and initialization directly in their page markup.

Include the script tag on the page:

<script async src="https://cdn.adnz.co/bta-feed/index.js"></script>

Initialize the feed:

window.adnzBtaFeed = window.adnzBtaFeed || {};
window.adnzBtaFeed.queue = window.adnzBtaFeed.queue || [];
window.adnzBtaFeed.queue.push(() => {
  window.adnzBtaFeed.start({
    btaFeedId: '00000000-0000-0000-0000-000000000000',
    element: document.getElementById('target-element-id'),
  });
});

Headertag Raw JS

The integration script is deployed as a Raw JS entry in Headertag.

1. Assign the BTA Integration Script (Prebid) script from AdConsole / Raw Scripts to the tag.
2. Add a new Raw JS script that calls setupBtaFeed with the target element ID and BTA Feed ID:

setupBtaFeed('target-element-id', '00000000-0000-0000-0000-000000000000');

Helper Scripts

For publishers with complex or non-standard integration requirements, per-publisher scripts are maintained in js/scripts/bta-feed/. Each script wraps the standard setupBtaFeed call and extends it with publisher-specific logic — for example, resolving the target element via XPath when a stable DOM ID is unavailable, or deferring initialization until a custom lifecycle hook fires.

Applications

App	Status	Description
js/apps/bta-feed-prebid	Current	Current implementation. Use for all new integrations.
js/apps/bta-feed	Deprecated	Replaced by js/apps/bta-feed-prebid. Migration details and websites still using this script are tracked in #18279.