Semantiq
Overview
Section titled “Overview”Semantiq is a contextual targeting system that analyzes page content to provide relevant keywords for ad targeting. It enhances ad relevance by understanding the context in which ads are displayed.
How It Works
Section titled “How It Works”When Htag loads on a page, it connects to the Semantiq service to retrieve contextual keywords based on the page’s content. These keywords are then used for ad targeting, allowing for more relevant ad delivery.
Tenant IDs
Section titled “Tenant IDs”Semantiq uses tenant IDs to identify which publisher or company is requesting the keywords. By default, Htag uses the Audienzz tenant ID, but you can configure additional tenant IDs.
Keywords Lifecycle
Section titled “Keywords Lifecycle”Semantiq keywords are fetched at two main points:
- When Htag is initialized
- When ads are refreshed (especially after page transitions)
Related Methods
Section titled “Related Methods”- getTenantIds: Get the current tenant IDs
- setTenantIds: Set the tenant IDs for Semantiq
- getKeywords: Get the current keywords
- updateKeywords: Update the static keywords